Google gives ad choice
Google has added a new privacy tool allowing users to follow brands they love and opt out of sensitive advertising categories.
The new My Ad Center experience gives users several options to control the messages across selected Google properties, including which brands and topics they like and the amount of personalisation they are comfortable with for their ad customisation.
These personalisation options can be accessed from within the new My Ad Center experience or directly within the ad itself. Users will be able to choose the brands and topics most pertinent to them that they want to see. The My Ad Center location will be the go-to source for demographic data.
Google users will have the ability to make changes or get targeting clarity directly within the ad itself. The newly expanded controls will allow users to like, block, or report an ad while also tuning the targeting if you’d like to see more or less of the brand or topic shown.