ST JAMES, Jamaica—For the first time in Montego Bay, ASHE Company will bring its signature full-scale concert experience to western Jamaica.

The ASHE Mother’s Day concert, ‘Love For Mom’, will take the stage at Iberostar Hotel in Montego Bay on Sunday, May 10, with two spectacular showtimes at 4:00 pm and 7:00 pm.

“This is not simply a concert — it is a full theatrical and musical journey spanning oldies, reggae, gospel, and pop, performed with the precision, passion, and production values that have made ASHE one of the most celebrated live performance companies in the Caribbean,” the dance company said in a press release.

Mothers, families, and music lovers across St James, Trelawny, Hanover, and Westmoreland are invited to experience an evening unlike anything western Jamaica has seen before, the company said.

‘Love For Mom’ is ASHE’s annual tribute to motherhood — reimagined and expanded for its Montego Bay debut. The production weaves together live music and dance across multiple genres, united by a single, powerful theme: the celebration of the women who carry us.

“We have been bringing this show to Kingston audiences for years, and every year mothers leave with tears in their eyes and a smile on their faces,” said Conroy Wilson, executive director of The ASHE Company.

“Montego Bay deserves this experience. Western Jamaica has an extraordinary appetite for quality live performance, and we are honoured to bring ‘Love For Mom’ here for the first time. This will be a night that mothers — and their families — will never forget,” he added.