Boss Champs revisits the road
Boss Champs

Los Angeles-based rapper/singjay Boss Champs will be in Jamaica this month for a family reunion, but plans to spend some time taking care of unfinished music business.

He wants to revive promotion for Tuf Road, a dancehall song he released two years ago, but was unable to pitch in Jamaica due to the emergence of COVID-19. Now that there is a more favourable climate, Boss Champs is ready to push the single.

"The goal was to shoot the video in Jamaica but due to the COVID situation the last couple years it was delayed," he said, adding, "It is extremely important for me to make a mark in Jamaica, musically, because that is where the core of who I am was developed."

Tuf Road is produced by Jahboy, Boss Champss longtime collaborator. The artiste was inspired to write the song after enduring a challenging situation.

"It was created as I went to buy a new car at the time which I earned after a series of critical financial losses. That led me to change directions in my approach to financially fuelling my career," he explained.

Boss Champs (born Nico East) is originally from Independence City in Portmore. Migrating to the United States, he lived in the Washington, DC area before relocating to Southern California where he pursued an acting career.

He has appeared in several independent movies including Portrait of A Woman and Sealing Your Faith. Since launching his music career in 2012, he has recorded four EPs, the previous being 2021's International Commodity.

— Howard Campbell

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