The Island Child Style fashion show will make its return on December 3 at the Port Royal Cruise Pier in east Kingston. This will be the fourth staging of the event which was previously held in 2016, 2018 and 2019.

According to executive producer of Island Child Style Michelle Gordon, the event is on a drive to change the nation.

“At the core of what we do with Island Child Style is, we really want to change our nation. We believe at our core that if we fix our families, we will fix our children and we will fix our nation and we are starting with the very simple context of empowering our kids to believe in themselves, empowering our children to be confident and one of the ways that we do that is this incredible global staging of a runway event,” Gordon disclosed.

Dubbed the Caribbean’s first dedicated runway show featuring children’s collections, the event will feature 100 children, 14 local and regional designers as well as two child designers: seven-year-old Logan Watkins from Kingston, and 14-year-old artist Lian White from Florida.

Celebrity designer and multi-Grammy Award-winning singer Ziggy Marley, in his capacity as collaborative designer with US-based children’s brand Appaman, will also showcase a collection at the event.

“The event focuses on building Brand Jamaica, while fostering creativity and building confidence in children,” Gordon said. “Our mantra is ‘The most beautiful child is a confident child’ — this is what we will unearth in each of our 100 child models. Island Child Style presents imagination-opening entertainment for children, harnessing self-awareness, confidence and creativity for youngsters, in fun and engaging ways,” she added.

The event will also boast a children’s retail village — just in time for holiday shopping with designers and other local vendors with products and services relevant to children, parenting, family and child lifestyle.

The show will feature pieces from Kadian Nicely, Shenna Carby, Meiling & Anthony Reid (Trinidad), Ziggy Marley & Appaman (Los Angeles, CA), Lian White (Florida), Logan Watkins, Laila Bennett for Zilac, Theodore Elyet (Nassau, Bahamas), Carlton Brown, Zuribelle, Donna Buchannan for Nahimana and Ajya Rainwear and Accessories.

Proceeds from the event will benefit the Port Royal Basic and All-Age School.

Confirmed sponsors of Island Style Child currently include the AC Marriott Hotel, the Office of the Children’s Advocate, Nestlé, MDS Limited, Restaurants of Jamaica, Commercial Concepts, CPJ, Phase 3, Sagicor and GraceKennedy.