NEW YORK — In what her team has described as a ‘ground-breaking collaboration’, dancehall artiste Macka Diamond has landed a partnership with U.S. retail giant, Wal-Mart.

In a release on Saturday, the entertainer’s team disclosed that the deal marks a “pivotal moment in both the world of Jamaican entertainment and corporate synergy.”

“Renowned for her infectious lyrics and dynamic stage presence, Macka Diamond has captured the hearts of millions globally. Today, she takes centre stage in a new arena, transcending musical boundaries to forge a dynamic partnership with Wal-Mart, one of the world’s foremost retail powerhouses,” the statement read.

As part of the collaboration, Macka Diamond will assume the role of a social media brand ambassador for Wal-Mart. Her duties will include, “harnessing the digital landscape to amplify the brand’s message to her audience.”

“Macka’s distinctive and unique ability to connect with her audience aligns seamlessly with Wal-Mart’s commitment to inclusivity and community engagement. This partnership signifies more than just a brand association; it represents a shared commitment to excellence, innovation, and cultural appreciation,” the release added.

According to the release, the partnership aims to highlight a “paradigm shift in the way entertainment and commerce converge, emphasising the mutual benefits of Jamaica’s cultural resonance and corporate vision.”