Red Stripe is revelling in the huge plug it received from reality TV star Khloé Kardashian during the first episode of season four of The Kardashians, which aired on Hulu on Thursday and was watched by millions across the world.

Khloé, who has more than 312 million followers on Instagram, revealed her first taste of beer was the iconic Jamaican beer.

She made the revelation during a family trip to Cabo, which was aired on Thursday’s season premiere of The Kardashians. As they pulled up to the beachside destination, her younger sister Kendall Jenner offered Khloé, 39, a beer, and that was when she confessed, “I’ve never had a regular beer.

“I have had a beer, but only in Jamaica. A Red Stripe, and I loved it. I’ve never had, I guess, an American beer,” she said.

Red Stripe’s distinct stubby bottle, horizontal label, and invigorating flavour has made it a fan favourite worldwide. The brand is considered synonymous with Jamaican culture and is often referred to as “The Taste of Jamaica.”

Nathan Nelms, Red Stripe Brand Manager, was thrilled to learn that Khloé enjoyed the iconic lager.

“Red Stripe has always been about bringing people together and celebrating life’s moments, and it’s fantastic to know that our beer can be a part of Khloé’s moments of enjoyment. Cheers to Khloé and all consumers who choose Red Stripe to savour the good times!” Nelms said.

Khloe’s on-and-off boyfriend of many years is NBA player Tristan Thompson, whose parents are Jamaican.