ATL Automotive Group is marking its 25th anniversary with a range of activities designed to thank customers, honour team members and give back to community groups under a campaign titled ‘AUTO25’.

“Activities will include an AUTO25 Car Show, a new technical training division, a series of impactful community projects, a return of the much-loved Ram Goat Run, scholarships and training programmes, tree-planting projects, food drives and much more,” the company disclosed in a news release.

“Many factors contribute to a company’s success, and right up there is the support one receives from the communities in which it serves. We have always looked to play a key role in the elevation of our communities and this campaign is a tribute to them and to the support that they have given us over the past 25 years. We simply could not have done it without them,” the release quotes ATL Group Executive Chairman Adam Stewart.

Opening its doors in 1997, ATL Automotive Group broke into the local auto sector with its first car sale under the Honda brand. Today, the group is Jamaica’s exclusive dealer of other world-class brands — Volkswagen, Audi, Porsche and Kia, as well as the master dealer for BMW and MINI, with responsibility for Jamaica and nine other countries in the Caribbean — a first for a Jamaican company. It is also the official representative for tri-brand car rental franchise Enterprise, Alamo, and National.

“The creation of ATL Automotive was based on two things: A profound love of automobiles and the strong belief that Jamaicans deserved better. Now, we are the Caribbean’s fastest-growing automotive company and for that, we are paying tribute to our customers, team members — past and present — and other stakeholders who believed in us and our brands,” said Stewart, who is also executive chairman of the Jamaica Observer.

“We will continue to seek opportunities for growth and expansion through strategic investments in facilities, job security for our people and by delivering world class service standards to our valuable customers who share a love for cars as deeply as we do,” he added.

“I always say that our greatest strength is our people. Across our group we’ve always believed in hiring a beaming smile and right attitude and then training everything else. We invest in our people and I believe it shows in the one-of-a-kind experience that we provide to our customers. However, it doesn’t end there. Every single minute detail is considered; from the number of parts we stock to the brands we are honoured to represent, right down to the eye-pleasing curb appeal that our teams create with perfectly presented landscaping at every location,” Stewart said.

Patrick Wilson, managing director of ATL Automotive, noted, “This is a huge milestone for us and we want to celebrate it inclusively in a tangible way. The company has endured some of its most challenging times during the pandemic and in that period we innovated and carved a path to future success. This is a testament of the strength of our company so I’m excited to see what the future holds for us.”

Keeping in alignment with international market trends and supplier demands, the company said it will expand the offerings carried by its respective brands and introduce more electric vehicles (EVs) to the local market.

The group currently carries a variety of plug-in hybrid electric vehicles (PHEVs) and EVs including the Porsche Cayenne S E-Hybrid and Panamera Turbo S E-Hybrid; BMW i4, X3 PHEV and X5 PHEV; MINI 3-Door Cooper SE and Countryman PHEV; the Honda HR-V hybrid and Kia Niro.

The group will also launch the Audi e-tron and RS e-tron GT in October and the Porsche Taycan later this year.

The company said it has its eyes set on the broad horizon of the future and as such will strive to provide auto freedom to Caribbean people who enjoy their independence through the supply of high-quality vehicles from best-selling global brands along with exceptional customer service so they can continue to lead in the markets in which they operate.