ATL relaunches Ja’s largest parts and appliance e-store
Appliance Traders Ltd (ATL) has remodelled its online store, saying that the redesign will give customers a highly personalised shopping experience with the convenience of improved access to Jamaica’s largest parts store, as well as an expansive selection of home and commercial appliances.
According to ATL, the redesign of the e-commerce site — www.atljamaica.com —enables 24-hour access to inventory across the retail giant’s Home, Business, Industrial, Parts Plus and Energy Solutions divisions.
This includes an enhanced search engine which supports more customised filtering of products across brands, price, name and categories, exclusive online specials, select product highlights, and videos.
“Additionally, with the incorporation of responsive web design, the site automatically adapts to the platform of any device being used to view products from computers to tablets and cellular phones,” ATL said in a news release.
“Over the past four years, our e-store has experienced remarkable growth in consumer traffic and our company’s offerings have continued to change to meet the needs of this evolving clientele,” the release quoted ATL Marketing Manager Tonya Russell.
“We have recognised that maintaining the best virtual marketplace is highly dependent on altering the way information is tailored and products are displayed, so we decided to add more functionality and a fresh, clean, contemporary look that would improve userability for our customers. We’re excited at how well we have managed to capture the latest trends in online-business innovation and shoppers locally and in the Diaspora are already responding positively,” she said.
The compnay explained that the upgraded site also features multi-product view, with suggestions based on a user’s purchase history and selections. “Additionally, rich content on ATL and its world-leading brands has been revised to assist customers with making informed purchasing decisions that best meet their needs,” the company said.
“ATL has always taken a forward-thinking approach to market demands and as such we will retain online options for service requests and consultations for home and business, as well as free islandwide delivery or in-store pickup,” Russell added.
“People accessing www.atljamaica.com may also continue to create ‘wish lists’, rate products, top-up or check gift card balances, connect directly to our social media pages for live chats, etcetera. Moreover, the Jamaican Diaspora will enjoy the convenience of purchasing for their families and businesses in Jamaica,” Russell said.
Appliance Traders is one of Jamaica’s most experienced retailers with 48 years of furnishing the market with a diverse range of technologies, from turnkey home and industrial solutions to commercial business needs, energy and eco-efficiency products.