The next five years for Sandals will be insane — Adam Stewart
Grand opening party for newest resort rocks Curaçao
A section of the large crowd enjoying the entertainment offered at the grand opening party for Sandals Royal Curacao on Friday. (Photos: Joseph Wellington)

SANTA BARBARA, Curaçao — Riding a wave of adulation for the impression Sandals Resorts is already making after barely a month in Dutch-speaking Curaçao, Adam Stewart on Saturday declared that the next five years for Sandals in the Caribbean “is going to be insane”.

“Our purpose is to share the four corners of the Caribbean…We are going to take this brand to the moon,” Stewart, the Sandals Resorts executive chairman, pledged to the international travel media assembled at Sandals Royal Curaçao, the latest of the chain’s 16 hotels spread across the region.

Stewart was on an obvious high after hosting a high-energy party fusing brilliant colours, light shows, artistic performances and pulsating music topped off by spectacular fireworks — trademark of Sandals celebrations — on Friday night.The official ribbon-cutting ceremony took place on June 3, 2022.

The grand opening party was attended by the island’s Governor Lucille George Wout; Prime Minister Gilmar Pisas; president of the Parliament Charetti America and several Cabinet members who have rolled out the red carpet for Sandals’ first sortie into the non-English-speaking Caribbean.

A highpoint of the entertainment was the return of Curaçao Carnival after a three-year absence, starring Dushi Aventura, one of the most awarded carnival groups for the last nine carnival seasons in Curaçao; and Tumba King Raey.

At the media breakfast, Stewart rehashed plans that are already beginning to lift off the drawing board for development of a brand new family-branded Beaches in St Vincent; and renovation of Sandals Negril; Beaches Negril; Sandals Dunn’s River; Sandals Royal Plantation in Jamaica; as well as Sandals Halcyon and La Toc in St Lucia.

The executive chairman said Sandals had been building on the visionary decision of his late father, Gordon “Butch” Stewart, recalling that he would travel with him across the Caribbean, acquiring properties with which they had fallen in love, even before deciding what to do with them.

“We own the largest land bank of any hotel company in the Caribbean,” he disclosed.

Stewart also used the occasion to launch the Sandals Anniversary Collection and introduce renowned international fashion designer Stan Herman, who has been contracted to redesign the entire portfolio of resort uniforms for staff reflecting the culture and environment, beginning with Sandals Royal Curaçao.

The media was treated to a fashion show featuring staff from the various departments of the hotel, as Herman and business partner Michael Schwartz explained the conceptual bases of the various pieces, against the alluring backdrop of the Caribbean Sea.

Sandals Executive Chairman Adam Stewart welcoming the guests to the grand opening party for Sandals Royal Curacao. (Photos: Joseph Wellington)
Prime Minister of Curacao Gilmar Pisas (right) shares a pleasant moment with Adam Stewart, executive chairman of Sandals Resorts International during the grand opening party for Sandals Royal Curacao. (Photos: Joseph Wellington)
President of the Curacao Parliament Charetti America and her husband Andy chilling out at the grand opening party for Sandals Royal Curacao. (Photos: Joseph Wellington)
Governor of Curacao Lucille George-Wout is escorted to the grand opening party for Sandals Royal Curacao by Sandals Resorts International Executive Chairman Adam Stewart on Friday evening. (Photos: Joseph Wellington)
Acrobatics in the Infinity pool was part of the entertainment package at the grand opening party. (Photos: Joseph Wellington)
Carnival returns to Curacao after an absence of three years, making its appearance at the grand opening party for Sandals Royal Curacao. (Photos: Joseph Wellington)
Delighted members of the Sandals Royal Curacao staff after modelling their newly designed uniforms get a photo op with fashion designer Stan Herman (centre with hands upraised) and Sandals Executive Chairman Adam Stewart (stooping at right). (Photos: Joseph Wellington)
Spectacular fireworks are a staple of major Sandals celebrations and Friday night’s grand opening party at Sandals Royal Curacao was no exception. (Photos: Joseph Wellington)
Brian Jardim (left), director of the Jamaica Observer, is greeted on arrival at the Sandals Royal Curacao by General Manager Kevin Clarke. (Photos: Joseph Wellington)
Desmond Allen

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