The media launch for the Eternal Fathers Awards (EFAs) was held Thursday last at the Audi Showroom on Oxford Road. The awards, founded in 2022 by television presenter Anna Smith, is an annual gala event that seeks to change the generally negative narrative around Jamaican fathers by highlighting stories of the best examples of male parenting in Jamaica.

“Father’s Day is often seen as a normal day, and most times the men in our lives who make sacrifices are often not highlighted or appreciated… There are a lot of fathers who do right by their families. We look forward to speaking publicly about men in a positive way,” Smith said at the launch.

The launch event included the unveiling of a life-size version of the Aabé (‘father’ in Swahili) trophy that will be presented to the fathers of the year, and wrapped with a buzzing after-party.

Reggae singer Duane Stephenson provided entertainment, while Alhambra Inn and Old Tavern took care of refreshments.

The awards show and gala event is set to take place on Father’s Day, Sunday, June 18, 2023, at The AC Kingston Hotel. Presenting sponsors are Audi Jamaica, Red Stripe, Jamaica Stock Exchange, Simply Secure, Massy, Caribbean Airlines, Bluedot Insights, Roast by Bresheh, among others.

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