Saturday, June 18, 2022

With 10 years in the retail business, and plans in motion to grow her brand, Loud Fashion Managing Director Doneisha Johnson has launched the Loud Fashion Foundation. The foundation is Johnson’s way of formalising her philanthropic efforts and widening her scope as she has always given back to her community of Lincoln Ave, Maxfield Park. Her ties to the community are why the Maxfield Park Children’s Home was chosen as the foundation’s first project.

On May 30, 2022 Johnson, her family, and Loud Fashion staff members joined the children and staff at the home for lunch. The afternoon included the team bonding with children, the presentation of gifts, and the handing over of a J$200,000 cheque.

Plus, more from Digicel’s It’s a Party: Made in JamRoc event, held at the parking lot of its Ocean Boulevard HQ last Saturday. The free concert gave roughly 5,000 fans the chance to party with Digicel ambassador Bounty Killer as he celebrated his 50th birthday.

Page 2 shares highlights.

Photos: Courtesy of Doneisha Johnson & Jason Tulloch

You’re BeautifulSinger Ghost serenades Made in Jamroc host Khadine “Miss Kitty” Hylton with a rendition of James Blunt’s You’re Beautiful.
...who are excited to receive them.
#TeamWorkTeam Loud Fashion (from left) Grattan Samuels, Kiara Henney, Doneisha Johnson, Sharone Rowe, Shanice Hines, and Leonardo Burke are ready to issue gift bags — which included clothes and shoes — to the children..
A Delicate MatterLoud Fashion Foundation founder Doneisha Johnson bonds with one of the toddlers in State care.
Give Out LoudMaxfield Park Children’s Home Assistant Manager Odette Creary (right) accepts a J$200,000 symbolic cheque from Loud Fashion Foundation founder Doneisha Johnson.
Third PowerFriends (from left) Juan Mosquera, Zachary Harding and Justin Morin are out to celebrate with Digicel and Bounty Killer.
#BetterTogetherDigicel Jamaica brand ambassadors Reggae Boy Damion Lowe and attorney-at-law Khadine “Miss Kitty” Hylton are spotted backstage.
Kaboom!Artiste Bounty Killer (left) and Digicel Jamaica Public Relations & Communications Manager Elon Parkinson are captured in good spirits prior to the stage show.
When We A StepHairstylist Adolph Raynor and banker Barbara Josephs make It’s a Party their Sunday evening hangout spot.

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