With 10 years in the retail business, and plans in motion to grow her brand, Loud Fashion Managing Director Doneisha Johnson has launched the Loud Fashion Foundation. The foundation is Johnson’s way of formalising her philanthropic efforts and widening her scope as she has always given back to her community of Lincoln Ave, Maxfield Park. Her ties to the community are why the Maxfield Park Children’s Home was chosen as the foundation’s first project.

On May 30, 2022 Johnson, her family, and Loud Fashion staff members joined the children and staff at the home for lunch. The afternoon included the team bonding with children, the presentation of gifts, and the handing over of a J$200,000 cheque.

Plus, more from Digicel’s It’s a Party: Made in JamRoc event, held at the parking lot of its Ocean Boulevard HQ last Saturday. The free concert gave roughly 5,000 fans the chance to party with Digicel ambassador Bounty Killer as he celebrated his 50th birthday.

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Photos: Courtesy of Doneisha Johnson & Jason Tulloch