Visa, the global payment technology partner of the Olympic and Paralympic Games, unveiled a list of 117 athletes who have joined Team Visa for Paris 2024, numbered among the new signees is Jamaican sprint hurdler Rasheed Broadbell.

The Jamaican said he was elated to be a part of the VISA-executed programme.

“I am thrilled to be part of Team Visa in my road to Paris 2024, my first Olympic games. The support of a brand like Visa is key as we continue to push boundaries and elevate the sports in our region,” said Broadbell.

The 2024 class is the largest group of Olympic and Paralympic hopefuls in the programme’s history and the most diverse, representing more than 60 markets and 40 sports, including new addition breaking.

Team Visa athletes from around the world attended the recent Team Visa Summit in Paris for a two-day, creator-led content masterclass focused on brand immersion and best practices for how to tell their own stories within the broader creator economy.

“Today, athletes have the power to tell their own stories, transform fans into community, and generate commerce through their own creations,” said Waldemar Cordero, Visa’s marketing lead for the Caribbean and Central America.

“We are gathering the Team Visa athletes in Paris to help them further develop their skills as creators and to find new and effective ways to communicate, engage, and inspire people around the world.”

The company transformed a future site of Paris 2024 into a creator playground by tapping into cultural touchpoints across art, technology, music, sport, fashion, and food. Guided by cultural influencers and best-in-class social media creators, athletes learned to express themselves through these passion points while also learning hands-on social platform tips for elevating their personal brand and storytelling prowess.

Cultural influencers and creators were on hand as athletes participated in content challenges and collaborative sessions that included learning a new sport, creating an exclusive music track, trying their hand at street art, and capturing trending social media content around Paris.

Team Visa also met with youth from Sport Dans La Ville, a leading association for professional integration through sport in France to accentuate Etienne Bardelli’s inspiring mural in Stade Elisabeth to celebrate the community and incentivise youth sports participation.

Since 2000, the Team Visa athlete programme has championed more than 600 Olympic and Paralympic athletes selected based on their athletic achievements, community involvement, and alignment with Visa’s core values of equality, access, and inclusion.

In addition to Broadbell, the current list of Latin America and Caribbean athletes include Marcos Moneta (Rugby, Argentina), Julieta Jankunas (Field Hockey, Argentina), Gustavo Fernandez (Para

Tennis, Argentina), Debinha (Football, Brazil), Raissa Rocha (Para Track & Field, Brazil), Alberto Abarza (Para swimming, Chile), Maria José Rojas (Skateboarding, Chile), Daniela Montoya (Football, Colombia), Brisa Hennessy (Surf, Costa Rica), José Pablo Gil (Para Tennis, Costa Rica), Kiara Rodriguez (Para Track & Field, Ecuador), Meliqué García (Track & Field, Honduras), Rasheed Broadbell (Athletics, Jamaica), Alejandra Valencia (Archery, Mexico), Rodolfo Chessiani (Para Track & Field, Mexico), Hillary Herón (Gymnastics, Panama), Christian Pacheco (Track & Field, Peru), and Dylan Carter (Swimming, Trinidad & Tobago).

Team Visa Paris 2024 also includes decorated athletes like Iga Swiatek (Tennis, Poland), Sky Brown (Skateboarding, Great Britain), Teresa Perales (Para swimming, Spain), Noah Lyles (Athletics, US), Oksana Masters (Para-cycling, US), and Kanoa Igarashi (Surfing, Japan).