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...establishes FAST Jamaica to drive investment
BY LYNFORD SIMPSON Observer writer editorial@jamaicaobserver.com 
March 20 12:18 AM
Holness names rebuild oversight body
Entertainment, ...
Nigy Boy drops groundbreaking AI-generated music video
Shereita Grizzle | Observer Staff Reporter 
March 20 12:16 AM
AI meets dancehall
Business, ...
JSE chief pushes utilities to rethink financing as climate risks rise
DASHAN HENDRICKS Business Content Manager hendricksd@jamaicaobserver.com 
March 20 12:14 AM
JSE chief urges utilities to tap capital markets for climate resilience financing
Football, ...
Ricketts placing faith in Speid amid public backlash for trio’s imminent omission from Reggae Boyz squad
Daniel Blake | Sports Writer | blaked@jamaicaobserver.com 
March 20 12:12 AM
‘I have to support him’
Auto
BY RORY DALEY Auto writer 
March 20 12:10 AM
Japan’s automotive Disneyland
News
PM outlines inland future for historic town
Jerome Williams | Reporter 
March 20 12:10 AM
Black River reset
News
PM announces lower mortgage rates for teachers, nurses, firefighters, police and soldiers
BY LYNFORD SIMPSON Observer writer editorial@jamaicaobserver.com 
March 20 12:09 AM
NHT incentive targets essential workers
Adidas
Latest News, Sports
March 18, 2026
KINGSTON, Jamaica — The Jamaica Observer understands that the Jamaica Football Federation (JFF) has agreed to a new long-term contract with Adidas, wh...
Latest News, Sports
February 13, 2026
KINGSTON, Jamaica — Global sportswear brand adidas has launched its Bob Marley Collection, featuring the 2026 Jamaica home and away kits that blend fo...
Latest News, Regional
August 21, 2025
MEXICO CITY, Mexico (AFP) — Sportswear giant Adidas apologised to an Indigenous community in Mexico on Thursday for using their traditional sandals as...
Latest News, Sports
August 7, 2025
KINGSTON, Jamaica — Jamaican sprint hurdler Megan Tapper has reportedly signed a sponsorship deal with German apparel and footwear cooperation Adidas....
Latest News, Sports
February 21, 2025
KINGSTON, Jamaica — Promising Jamaican teenage sprinter Thieanna-Lee Terrelonge is in negotiations to sign with German sportswear brand Adidas, Observ...
Latest News, Sports
Andre Lowe | Sports Content Manager 
November 11, 2024
Despite the presence of an eight-year US$40 million ($6.4 billion) offer still on the table from rival sports goods manufacturers Adidas, the Jamaica ...
International News, Latest News
October 29, 2024
BERLIN, Germany (AFP)— Adidas said Tuesday it had reached an amicable agreement with US rapper Kanye West to end all legal proceedings between them, w...
Latest News
Andre Lowe | Sports Content Manager 
April 12, 2024
Spencer Nel, Senior Director of Sports Marketing at Adidas, has confirmed the German sports goods manufacturer’s interest in partnering with the Jamai...
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March 20, 2026
PM charts rebuild
...establishes FAST Jamaica to drive investment
BY LYNFORD SIMPSON Observer writer editorial@jamaicaobserver.com 
March 20, 2026
Holness names rebuild oversight body
Entertainment, ...
Nigy Boy drops groundbreaking AI-generated music video
Shereita Grizzle | Observer Staff Reporter 
March 20, 2026
AI meets dancehall
Business, ...
JSE chief pushes utilities to rethink financing as climate risks rise
DASHAN HENDRICKS Business Content Manager hendricksd@jamaicaobserver.com 
March 20, 2026
JSE chief urges utilities to tap capital markets for climate resilience financing
Football, ...
Ricketts placing faith in Speid amid public backlash for trio’s imminent omission from Reggae Boyz squad
Daniel Blake | Sports Writer | blaked@jamaicaobserver.com 
March 20, 2026
‘I have to support him’