THE entertainment community in New York is said to be bracing for the arrival of reggae firebrand I-Octane whose performances have ignited the audiences in Jamaica and sparked a demand for his brand of dancehall reggae on the international scene.

I-Octane is expected to be heading to New York later this week for a whirlwind press junket which will begin with a press conference and meet and greet at the popular Caribbean eatery in the Big Apple, Negril Village restaurant.

The press conference, which is exclusive to members of the media fraternity, will be moderated by Pat McKay of Sirius Satellite Radio.

I- Octane is poised to take his music to the next level; as the demand for his music grows internationally. He will make the first step towards meeting this demand when he embarks on a two-month tour, dubbed the “My Life” tour, later this Month and which will include shows in the United States, Europe and Canada. I-Octane had a marvelous year in 2010 where he scored three number one hits in Lose A Friend, My Life and Puff It. Last year, he copped several major awards including Stone Love culture artiste of the year, Jamaica Observer male singer of the year, Jamaica Star People’s Choice Award male singjay of the year and Hitz 92FM Male Reggae Artist of the year. He also earned a contract with Digicel that affords him the distinction of being the company’s brand ambassador.

During this promotional run in New York to promote the tour, I-Octane will conduct radio, print and television interviews, make appearances and do a few performances in the Tri-state area. Octane is slated to appear on radio stations such as Sirius Satellite Radio, WBLS 107.5FM, Irie Jam Radio 93.5FM, Linkup Radio 93.5FM, Hot 97 (NYC), 105.1FM, Hot 97 (Boston) and others.