Yanique Mitchell’s fashion
Growing up, Yanique Mitchell considered herself to be the odd one out, a black sheep of sorts. She didn’t quite fit in with the A students or the musically gifted, and especially not the athletes. As the years went by this was a particular source of contention for her, and she felt depressed at times.
Mitchell’s light at the end of the tunnel would come, however, when she took clothing construction in the 10th grade. It was only then that she felt truly alive, as she remembered her childhood passion.
She said as a child she spent a lot of time playing with dolls, and would design and sew their clothes.
“I remember cutting my personal garments to make sure the dolls had enough change of outfits,” she said.
This 28-year-old started YMitchell Designs a few months ago, with her first real challenge, the Egyptian Queen Swimwear & Cover-ups 2015 collection, getting rave reviews.
“While I was watching the documentary McQueen and I, in a recording Alexander McQueen basically said if it’s already done why do it again? That statement has influenced my creativity. I always try to create something I’ve never seen before,” she said.
“The great reviews I am receiving to date is overwhelming. That collection was a vital accomplishment to my career, mainly because I had no prior experience with creating collections or swimwear. There were days when I thought I was crazy for taking on such a challenge. Now I am happy I did take on that challenge as my skills have improved.”
She said she hopes YMitchell Designs will grow at a steady rate, expanding into the international market.
“I also have plans to add men’s wear, shoes, bags and jewellery to my designing portfolio,” she said.
And this young Jamaican is not new to firsts. At just 24, Mitchell owned and operated her own restaurant in Montego Bay, called Apple’s Delight.
“I enhanced my natural talent and love for cooking with culinary and business management studies. The food was great, but I believe my ego and lack of business knowledge contributed to the eventual failure of that business. Through it all I gained significant experience in business and improved my abilities by learning from my mistakes.”
Mitchell now has plans to pursue a bachelors degree in marketing over the next several years, as well as improving her line.
“In business and in your personal life, help as much people as you can whether you are on your way to success, or you are already established,” she advised women.
“You owe it to yourself to do so. Selflessness will be conducive to your own goals.”
Check Mitchell out at www.facebook.com/Ymitchelldesigns.
