KINGSTON, Jamaica — Digital and print advertising giant, Yello Media, has unveiled a new and improved ‘Find Yello’ print directory.

The directory, which now includes magazine style content and features four unique covers with vivid imagery of Jamaicans and the landscape, has been redesigned for the convenience of users.

Yello Media says that upgraded ‘Find Yello’ is easier to navigate with each section clearly identified with colour-coded tabs for simple reference.

Additionally, the directory is now better organised with each category clearly titled and presented with bold colour definition and identifiable icons. Each cover of the 2018 directory displays unique and eye-catching artwork based on particular themes.

The Kingston and St Andrew cover is based on the theme of style and beauty, the Island Directory focuses on island exploration and the Residential Directory depicts the theme of the Jamaican family.

All are designed with the intention of “exhibiting the beauty of our Jamaican people and its melting pot of cultures and ethnicities,” according to Yello Media.

Commenting on the redesign of the 2018 print directory, Yello Media’s Marketing Manager Ayanna Kirton noted that, in alignment with the rebranding, the firm has redesigned the print directory with fresh new content featuring interesting Jamaicans, places to go, and things to do.

“Not only will users be learning more about our island and our amazing featured talent, but they also get the opportunity to win awesome prizes from our advertisers,” she said.

To celebrate its improved print directory, Yello Media has also reintroduced the ‘Spot the Ad’ promotion.

The promotion aims to highlight the new features and boost use of the 2018 Find Yello Print Directory (YPD). ‘Spot the Ad’ promotion, which began on January 15, and will run for a total of six weeks.