The festive season has officially begun in Jamaica, marked by the much-anticipated arrival of The Best Dressed Chicken Roasters in local stores. This signature of Christmas is as synonymous with the season as twinkling lights, gungo peas and sorrel.

At Lillan Limited, co-owner Andrea Cowan shared the excitement of customers eager for this annual tradition. “Every Christmas roaster carries Jamaican poultry farmers’ heart and hard work, and that dedication shines through. When these roasters reach our shelves, it’s as if the holiday spirit fills the store. Our customers know they’re getting the finest Jamaica offers for their festive meals, and that excitement shows in sales,” says Cowan.

Retail experts recognise this phenomenon as the power of “seasonal markers” — those special products that evoke a sense of tradition and help families transition into the festive mindset. The Best Dressed Chicken Roaster has undoubtedly earned its place as a beloved seasonal marker in Jamaica.

“The Christmas roaster represents togetherness and the joy of sharing a delicious meal with loved ones,” says Cordia Panton Williams, relationship manager for The Best Dressed Chicken. “It’s a symbol of the warmth and happiness that the festive season brings.”

With the arrival of The Best Dressed Chicken Roasters, Jamaicans can look forward to a festive season filled with family gatherings, treasured recipes and the irresistible aroma of Christmas dinner wafting through homes across the island.