“I didn’t enter the hospitality industry by choice, but rather by necessity,” shares Caren Simpson Kerr, principal, SeaSalt Travel, as she puts the finishing touches to one of her preferred villas. Her next stop is the Ian Fleming International Airport where her guests are scheduled to land within the hour. “At 17, like many others my age,” she continues, “I had little idea of what I wanted to do with my life but, within a year of working in the industry, starting at Couples Tower Isle, I had found my calling: Service. The satisfaction that comes from knowing a guest is truly happy with their vacation experience, and knowing I contributed to their perfect vacation, has fuelled my passion to continue on the path of delivering quality service and an experience that is unmatched.”

It’s no idle boast! Simpson-Kerr has for the past two decades honed her hospitality skills at Sandals Resorts and Prospect Villas. Now at the helm of her own travel concierge company, she remains committed to providing unparalleled service, dedication, and a memorable experience for every guest. “At SeaSalt Travel, we not only connect you with properties and professionals who are truly dedicated to making your vacation unforgettable, but I am passionate about my island and its success; in the same breath, I am passionate about SeaSalt Travel and the service we extend to all our clients.”

“Unfortunately, we are in Jamaica at a point where some no longer see hospitality as extending oneself or going above and beyond to deliver quality service. Working in the industry is merely a pay cheque for many! This is one of the reasons why SeaSalt Travel was birthed. It was born out of a desire to offer visitors to Jamaica an experience that lives up to the promises we make — an experience they’ll remember long after their vacation ends. Our goal is simple: Ensure that every guest not only enjoys the beauty of our island but also feels the warmth of authentic Jamaican hospitality. This from the very first encounter, the booking process.

“To achieve this, we prioritise working with hospitality professionals who have a true passion for service, not just on paper, but in their hearts and actions. We carefully connect our guests with villas and hotels where the staff genuinely care about delivering an exceptional experience and where training is continuous and driven with passion.

“Jamaica, like many Caribbean destinations, offers a wealth of choices for travellers. With countless villas, hotels, and beautiful beaches across the island and the region, travellers have options. But what sets us apart? It’s the people, the service, the quality of the products, and the authentic Jamaican hospitality we offer. Ensuring every guest leaves this island wanting to return is my ultimate goal and should be the goal of every Jamaican,” she shares as the Lear jet lands and taxis to the gate.

As she welcomes the family of six, SO reckons that Seasalt Travel may soon become buzz words amongst the global cognoscenti.