Friday, September 26, 2025
On September 18, 2025 Select Brands hosted the Jamaican launch of Hennessy’s global ‘Made for More’ campaign at the ROK Hotel in Kingston. Guests embraced the bold ‘Red Streetwear’ dress code, serving everything from edgy grunge chic to sleek business-street looks.
The evening captured the spirit of Hennessy Very Special — celebrating the endless ways to make every moment more.
This campaign showcases the mixability of the Hennessy Very Special and the infinite ways consumers can enjoy Hennessy, no matter the occasion.
Page 2 shares highlights.
Henny Time, Henny-where It was all smiles for (from left) Select Brands Account Manager — Kingston David Lee Carey, Hennessy Brand Ambassador to Jamaica Martin Amour; and Select Brands Co-Managing Director Andrew Desnoes. Horace Freeman
Made for More Chantele “DJ Nova” Roye proudly showed off the Hennessy VS cocktail she made. Horace Freeman
ROK Beauty Miss Global 2025 first runner-up Keri-Ann Greenwood was also spotted at the Hennessy ‘Made for More’ campaign launch at the ROK Hotel.Horace Freeman
…before showing off her skills behind the bar with mixologist Trevor Luke. Horace Freeman
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Style & Fashion Businesswoman Dee Gordon struck the perfect balance between sleek and street. Horace Freeman
Skirting The Issue Miss Universe Jamaica 2024 Rachel Silvera turned heads in a V-cut corset and Zara mini. Horace Freeman
Cognac Cosy Fete Republic Managing Director Adam Fernandez and realtor Kaleifa Bryan were the definition of #CosyCoupleGoals. Horace Freeman
