Tory Burch is set to unveil Splash, its high summer collection, on Tuesday, with the campaign shot against the lush, iconic scenery of GoldenEye, Jamaica.

Long celebrated for its rich history and stunning coastal views, GoldenEye has become a symbol of relaxed luxury, now introduced to an even broader international audience through the campaign.

According to Women’s Wear Daily (WWD), the campaign, which was photographed by Anthony Seklaoui and features Alex Consani and Sacha Quenby, emphasises the collection’s spirit of escape, reverie and playful elegance.

Key pieces include Romy bucket bags woven in raffia, crochet Charlie shoulder bags, Miller sandals, and cotton tanks adorned with silk flowers.

Following the launch, Tory Burch will introduce the Splash Jelly Drop on May 19, featuring translucent Ella totes.

The campaign will roll out across Tory Burch’s Instagram, TikTok and YouTube channels. The collection will be available at all Tory Burch boutiques and online at toryburch.com, with retail partners including Nordstrom, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, and Revolve.

Prices range from US$175 for jelly-heeled sandals to US$695 for crochet Charlie shoulder bags, with select ready-to-wear pieces reaching US$1,695, the WWD report said.

A campaign image from Spash by Tory Burch. (Photo: Anthony Seklaou/ courtesy of Tory Burch)

A campaign image for Tory Burch’s Splash collection. (Photo: Anthony Seklaoui/ courtesy of Tory Burch)