FOR all three nights, the Pepsi booth at Reggae Sumfest in Catherine Hall, Montego Bay trembled with excitement with the augmented reality booth.
There, interested patrons got a taste of the ‘King of Pop MJ’ experience, by dancing to some of the late singer's greatest hits.
Also joining in the MJ celebration on Friday night were female dancehall acts Stacious and Tifa. The two didn't only unleash their vocal talent, but showed off a few dance moves, imitating the King of Pop.
This movement is part of a worldwide installation in which Pepsi has partnered with the estate of Michael Jackson for the 'live for now' campaign which kicks off later this summer.
The King of Pop 'live for now' concert will see a massive celebration of the 25th anniversary of the late music legend’s multi-platinum album 'Bad', which sold over 40 million copies since its release in 1987.