JAMPRO head says Jamaica is ready for health and wellness tourism
MONTEGO BAY, Jamaica (JIS) — President of Jamaica Promotions Corporation (JAMPRO), Diane Edwards, says the country’s medical talent pool is at a stage where a successful launch into the health and wellness tourism market can be done.
Addressing the launch of the Zierlich International Dialysis Centre at the GWest Medical Complex in Montego Bay, St James on Thursday, Edwards said that currently, Jamaica boasts many internationally acclaimed practitioners and “a highly recognized medical school at the University of the West Indies.”
“Jamaica’s private dental and medical sector provides services at relatively lower costs than the United States of America, but with similar quality of care,” she noted.
“Also, Jamaica’s large and active Diaspora community continues to access a variety of healthcare services due to high costs in those countries,” Edwards added.
She pointed out that JAMPRO’s interest in medical tourism was first piqued in the 1990s as the globalization of healthcare, improved medical technology and demand for cheaper services, made it a fast growing international sector with high rates of consumption.
Edwards said the Government capitalized on consumption trends, by leveraging the already thriving tourism industry to attract visitors to use local medical services.
“Jamaica has subsequently been ranked by the 2014 Medical Tourism Index as the second most attractive medical tourism destination,” she noted.
Edwards said that as Jamaica advances the development of a burgeoning medical tourism sector, JAMPRO has been keen on attracting more investments into the health care sector to increase innovation and services for Jamaican and international patients.
“JAMPRO sees great interest from our Diaspora as well as other investors in medical tourism, due to the revenue that can be generated from a full chain of services, from lifestyle to health care,” she argued.