YOUR company wants to create an informative video explaining its marketing techniques, but you can’t wait weeks for the finished product. Instant Video Presenter – from ej4, a video-making company – comes to the rescue with a professional newsroom-style video in minutes.

Launched a few months ago, Dan Cooper, ej4’s chief operating officer, said the programme’s goal is to produce an instant persuasive and informative video. Learn to use the video presenter in 20 minutes with an instructional video and automated on-screen wizards.

“Our customers needed a way to get short, consistent messages out across the enterprise quickly, but nothing on the market satisfied that need,” said Cooper. “Local video houses require a couple of weeks. Internal video departments are swamped already. And basic editing software was so complex that a person had to have a video background to use it.

That’s why we created Instant Video Presenter.”

Since the instant presenter isn’t an editing application, it compresses and edits the video in real time. No additional editing is necessary – perfect for the worker with both little time and expertise in video technology. Once recording is finished, the file can be e-mailed, uploaded to an Internet site or burnt on a CD.

The Instant Video Presenter creates quick video-making opportunities for different job markets. Use for executive communication; it allows viewers to see the manager’s emotions and facial expressions. A sales department can make a video to follow up with a company or customer, according to Cooper. Create a video for organisational content, such as human resource training or marketing communications.

Another advantage is being able to film the presenter and PC application at the same time, according to Cooper. With “chroma-key” and “green-screen” technologies, a worker can be seen interacting with a PowerPoint slideshow, software programmes, websites, photos or charts.

– Creators News Service