LAST week, Digicel Deal or No Deal welcomed Lamair Josephs; the aspiring entrepreneur who dreams of making it big with his bag juice factory.

One thing that I love about this show is how ambitious some of these folks are, some want weddings others want grand vacations and a few just want the money for a better quality of life, even if only for a short time. These contestants want, but what separates the winners from the players is not simply desire but need. A need creates a desperation, a desperation that drives unimaginable levels of adrenaline which makes you alert, aware and ready for the fight.

A bit intense yes, but that’s how you should play my game with need and intensity.

So Lamair came with big hopes, but nowhere near ready for the shock of the top prize being not $1 million but $3 million. After selecting case number 23, seemingly the Digicel Deal or No Deal favourite, the game began.

He didn’t even come with a plan or a strategy and as the game progressed I realised that all he came with was his asthma inhaler and a dream. A word to the wise, in order to be a good businessman one must have drive, skill, intuition, and a plan of action. “The true worth of a man is to be measured by the objects he pursues.” — Marcus Aurelius. With quite a bit of help from his mother, Lamair was surprisingly successful after of a shaky and unsure game. At some point toward the end of the game I looked down at the nervous young man, shook my head and waited for almost seven minutes for this chap to turn down over $300,000.

It’s amazing how these people come on my show and expect to be handed millions of dollars.

But sometimes I feel a little tingling sensation in my heart, and I feel sorry for them. Having a soft heart for the entrepreneur, I offered him over $300,000 for a second time. This time he accepted.

He got ten per cent of my $3 million. Not bad, Not bad at all.