The Rohan Marley-directed coffee company Jamin Java Corporation, plans to spend US$130,000 ($11.2 million) in order to begin generating revenues from its loss making entity next quarter, according to financials.

The company’s plan of operations going foward requires an estimated US$55,000 in general and administrative expenses and US$75,500 in marketing and advertising, the company stated in its financials posted to the US based Securities and Exchange Commission, last month.

“We anticipate on generating revenues this upcoming quarter,” stated the director’s report endorsed by Anh Tran, president, treasurer and chief executive officer. “Over the next twelve months we intend to use funds to commence marketing our service, leasehold improvements and for general and administrative expenditures.”

The company made a net loss of $24,450 for its April 2010 first quarter. Jamin Java was incorporated in 2004 has racked up an accumulated net loss of some US$450,000. The company changed its name from Marley Coffee last year but has not been able to generate revenues to support its capital-intensive operations. Despite the challenges, the company in April this year appointed Tran, the former head of Greencine.com, as president. Rohan Marley is the son of the late reggae legend Bob Marley. He is heavily involved in all of the family businesses including 56 Hope Road Music, Bob Marley Music, Zion Rootswear as well as various land and resort holdings across the globe. Rohan Marley founded Tuff Gong Clothing in 2004.

The company has already secured license agreements in furtherance of its revenue objective valued at US$640,000 in April, which bolstered its total assets to US$703,000 from merely US$28,800 three months prior in January 2010. The company at May 2010 has US$649,500 in equity versus a US$16,000 deficit in January 2010. These licence agreements were secured from Marley Coffee Limited, in exchange for 10 million shares. One director from Jamin Java currently sits the board of Marley Coffee which offers five unique coffee blends including Mystic Morning Wake Up Coffee Medium Roast; Simmer Down Organic Swiss Water Decaf; One Love Organic Ethiopian Yirgacheffe; Lively Up! Organic 5 Bean Espresso Blend and Jammin Java Organic Bold Full City Roast.

“We’ve commenced production of bag design, brand development and a new commercial website at jamminjavacoffee.com. The company has also initiated the process of filing for trademarks in North America,” stated Tran. “We have secured an office coffee services partner who is currently awaiting product completion.”

Earlier this year, Jamin Java Corporation, announced in its financials that it offloaded its coffee farm in order to focus on distribution following its year end net loss of US$129,490 ($11.59 million). The company has consequently changed its “business plan from coffee production to coffee distribution per the asset and licensing agreements” the company’s financials stated.

The company also impaired its farm and equipment assets which reduced these assets on its balance sheet from US$76,750 to US$1,294 as at January 2010. The impairment was the main reason for the trading loss for its January 2010 year-end.