Heineken River Sundays, a monthly party held in St Elizabeth, will take patrons ‘back to school’ this month.

The event, which is held at Grossman River in Braes River every first Sunday, has over the last six months delivered positive entertainment to the masses, and the promoters plan to make this Sunday’s instalment bigger and better. Every month has a new theme and added niceness for the patrons who travel from as far as St James and Kingston to enjoy music by the riverside.

Part proceeds from the event will go towards community development and the promoters have decided to use some proceeds from past events to purchase school supplies for needy students from the community. Danger Zone Music Group, Frassman Entertainment and Nuwave Entertainment will also make a significant cash donation to one of the schools in the area which is in need.

“The community has helped to make Heineken River Sundays the number one event in St Elizabeth every month. When we started the event we did it with the aim of helping to rebuild the economy of Braes River and surrounding areas and this donation is a part of that commitment,” said Ronny ‘Frassman’ White of Frassman Promotions, in explaining the rationale behind the decision.

Danger Zone Music Group CEO Delmar ‘Della Danger’ Drummond said the event will continue to aid in the development of the community: “Everybody is talking about Heineken River Sundays. Every month this area is covered with patrons and vendors. There are many people who make a living from this event alone and we want to continue to expand the event so next year we can make bigger donations to schools in the area and buy more books and other stationery for the needy children going back to school.”

This Sunday’s party is dubbed the ‘Back to School Edition’ and will see a party for adults beginning at 7 pm. This month will see Coppershot, Danger Zone, Mega Watt and Black Love providing the entertainment. Drummond’s Catering will be cooking up some of St Elizabeth’s and Jamaica’s finest dishes such as pork, chicken, fish and various vegetarian specials.

The admission is free and patrons should be 18 and older to consume alcohol.