Digicel, sponsor of West Indies Cricket, on Saturday night officially launched the Digicel Series 2011 with a gala event held at the Courtleigh Auditorium in New Kingston.

This glitzy red carpet affair, which also incorporated the premiere of Fire in Babylon, saw more than 400 guests in attendance, including representatives from the West Indies Cricket Board, past and present cricket legends, the Caribbean business community and Caribbean Government officials.

From award-winning producers Charles Steel and John Battsek, Fire in Babylon tells the remarkable and compelling story of how the West Indies cricket team triumphed over its colonial masters through the achievements of one of the most gifted teams in sporting history during the 1970s and 1980s.

Digicel Group Head of Sponsorship, Karl Donnelly, said: “Our mission at Digicel – as proud sponsor of West Indies cricket since 2004 – is to find new and exciting ways to bring the full experience and excitement of the game to everyone and to provide the necessary resources to help grow West Indies cricket to its true potential so that players and fans alike can enjoy its benefits.

“I wish the West Indies team all the best as they face the best of the best in India and Pakistan in the Digicel Series 2011. Of course, we will also be running a number of exciting promotions and competitions – like Cricket’s Biggest Fan and Crack the Cricket Code throughout the Digicel Series – and our dedicated cricket website www.digicelcricket.com

will feature lots of exclusive content, updates and interactions – so that fans can get the most out of the cricket action,” continued Donnelly.

Digicel also unveiled its brand new cricket campaign, WI All In, for the first time. WI All In is a full, through the line campaign which puts cricket fans at the centre of the action – making them the heroes of the game.

“It shows how cricket is deeply ingrained in the culture of the Caribbean; how important the fans are to the game of cricket; how their enthusiasm and support can fire up a team to achieve new heights of success; and of course how important the fans and their passions are to us at Digicel,” said Donnelly.

Following on from Saturday night’s World Premiere in Jamaica, each of the eight Digicel Series host countries – St Lucia, St Kitts & Nevis, Barbados, Guyana, Trinidad & Tobago, Antigua & Barbuda, Jamaica and Dominica – will host a screening of Fire in Babylon as their pre-match corporate event.