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Entertainment
Howard Campbell Observer senior writer  
April 25, 2012

Jhayee eyes success with Premonition

GUYANESE singer Jhayee says as far as music is concerned, his tastes are indiscriminate. His biggest goal musically is to reach an eclectic audience with ‘universal’ beats.

For his third album, Premonition, Jhayee called on his Jamaican and eastern Caribbean influences. Premonition is scheduled to be released soon while its lead single, Mop It Up, hit the streets in late March.

“The project including Mop It Up incorporates soca and dancehall influences. There’s a soca mix for Mop It Up and coming up is a special remix featuring Fambo,” he said.

Fambo, a veteran dancehall deejay, has been around since the 1990s. He has made a successful comeback in recent times with combinations alongside Beenie Man (Rum and Red Bull) and Wayne Marshall and Tifa (Swagging).

Born Anthony Prendatt-Carter in Essequibo on Guyana’s west coast, Jhayee was exposed to a potpourri of cultures including world beat, pop as well as the soul, pop and reggae of Ray Charles, Stevie Wonder and Bob Marley.

Though he immigrated to the United States as a teenager, the different genres he was weaned on has a lasting bearing on his sound. They were evident on his previous albums, Island Woman and True Inspiration.

“Premonition and its singles focus on the world audience,” he said. “I’m hoping my message will be received universally.”

The last decade has been good for artistes from the eastern Caribbean who have broken through in the United States and Europe by blending the sounds of that region with dancehall beats.

Rihanna from Barbados, Trinidad-born Nicki Minaj and Kevin Lyttle from St Vincent and the Grenadines, have been the most successful exponents of this formula.

Jhayee is banking on Mop It Up and Premonition to do the trick for him.

Song and album will be promoted and distributed by Detroit-based Megawave Records and the MVD Entertainment Group.

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