FICTION Welcomes An ULTRA Experience
Fiction Lounge will host its first-ever, all-inclusive nightclub experience this Saturday, June 2 when the club welcomes the popular Ultra Club series to a new home. Ultra, first launched at the Quad nightclub in August 2011, is a phenomenon on the Kingston club scene given its exclusive guest list concept, peer-to-peer marketing and drink specials.
Kevin Bourke, director of marketing for the KLE Group, owners of Fiction, told SO his team is excited about the merger of two great brands — Ultra Club and Fiction Lounge. “Fiction was created to provide premium nightlife experience and to redefine and take nightlife entertainment to a new dimension in Jamaica. The Ultra Club series will provide an exclusive experience that is all-inclusive that you can’t get anywhere else.”
Chad Williams, one of the promoters of the Ultra series, said his partners felt it was time to take the event to the next level. “Fiction provides us with a credible premium venue where we can express our new ideas and take the Ultra brand forward,” Williams explained. He said guests can forget typical club music and expect mixes of alternative, house, hip hop and other popular genres.
SO’s intrigued about our clubbing possibilities….are you?