BOB Marley’s influence is still connecting from beyond the grave. Some thirty years after his death, his songs and merchandise are still ranked among those indemand.

According to an article on the website latimes.com, his family has attracted new deals with Creative Artists Agency (CAA) and giant music merchandising company Bravado.

“We believe these relationships will undoubtedly expand our father’s growing legacy to new levels,” daughter Cedella Marley was quoted as saying.

“We will still be able to spread his music and universal message of peace and love through these new avenues,” she continued.

Bravado, a full-service branded entertainment company that represents dozens of A-list entertainment properties around the world, acquired the worldwide apparel rights for Bob Marley through an investment in the family’s apparel and accessories company, Zion Rootswear.

“In our world, one of the biggest properties out there, one of the best sellers historically, over the last 10 years, has been Bob Marley,” Bravado’s chief executive Tom Bennett was quoted in the article as saying. “He’s got a lock on the reggae world. It’s a great lifestyle brand (and) it’s very attractive to kids at a certain age. It does well in beachwear and surf-wear. It ties into the whole culture,” the CEO continued.