Courts stores sign on as CPL sponsor
COURTS, the largest furniture, appliance and electrical retailer in the Caribbean, has joined the Caribbean Premier League (CPL) as an official partner, and plans to engage fans to bring the CPL excitement home.
Courts currently operates 80-plus stores in 10 Caribbean countries – Antigua, Barbados, Dominica, Grenada, Guyana, Jamaica, St Kitts & Nevis, St Vincent & The Grenadines, St Lucia and Trinidad – and will be using these locations to sell tickets to CPL matches. In addition, CPL will have the opportunity to reach out to the Caribbean diaspora, whose members are expected to travel to the region for the inaugural tournament, through Courts’ North American locations in Brooklyn and Queens, New York.
“CPL’s partnership with Courts is a very strategic and beneficial one to both parties, and we are thrilled about the possibilities that exist for us from a marketing perspective,” said CPL CEO Damien O’ Donohoe.
“Combining our advertising and marketing programmes with that of Courts will heighten the awareness of CPL across the region, and increase fan support, which will put people in the stands at matches and customers in the aisles of Courts.”
Courts has distinguished itself as a pioneer in the field of prize promotions, and is renowned for its attractive and flashy advertising campaigns, appealing prizes and creative advertising.
Commenting on the Courts partnership, Mario Guerrero, CEO of Unicomer Caribbean, parent company of Courts, said: “We are excited about supporting and investing in this thrilling sporting event. Courts has been an integral part of the Caribbean community for well over 50 years and we are proud to play a major role in this tournament that will showcase the region’s exceptional sporting and entertainment talents to the international world.
Courts promises customers and fans consumer activations that will take them to the edge of the excitement at all the matches. The inaugural Caribbean Premier League, sponsored by Digicel, begins on Tuesday, July 30 with 24 matches played across six Caribbean countries: Antigua, Barbados, Guyana, Jamaica, St Lucia and Trinidad & Tobago.
