How did you land this job?

I was the account executive for some of the brands at one of the company’s advertising agencies. With my knowledge of the products and the market, as well as my marketing background I was given the opportunity to apply, and well, here I am.

How long have you been in this job?

I have been with Jamaica Beverages Limited for two months; however, based on how active we have been in engaging our customers, it feels like it’s been much longer.

What’s great about your job?

The dynamism of the marketing industry requires that you have to always be flexible and creative and so there are no two days that are alike; that’s exciting to me. The variety of quality beverages that we offer also ensures that in appealing to many differing tastes it also means that you get the chance to interact with and engage customers of different personalities and realities. It is also a very fulfilling experience to see our beverages being enjoyed by persons of different ages and backgrounds in their own space, and seeing how each product helps to enhance these simple yet significant moments. I am proud to represent one of the largest providers of quality non-alcoholic beverages, covering categories as wide as milk, water, energy drinks, juices, sodas and box drinks.

Tell us something we might not know about your brand.

The mission statement of the company is to ensure that we always provide quality products at an affordable price to our customers; as such, the juice content of our Fruta and Juciful beverages are often the highest on the market. Our Dairy Farmers milk boasts 100% milk, straight from the cow — a fact that most milk on the market cannot boast.

We also have beverages that suit everyone — from our Kool Kidz and Chubby which are suited for children but are enjoyed by adults as well — to Fruta Juices, Busta Sodas, Juciful Box Juice and Drinks, Turbo Energy Drink, Dairy Farmers Milk, Cool Runnings Water and Cran-Water, Viva Sparkling Water, Tampico, and our recently added American Classic Cola and Grapefruit.

Why are Jamaica Beverages products so attractive to customers?

Our wide range of products are carefully formulated to ensure that they satisfy the preferences of Jamaicans. Thorough research with our customers is done to ensure that what we provide is what our customers want.

Where can customers find out more about your brands?

Information on all brands can be found on our parent company’s website at www.smjaleel.com.