KINGSTON, Jamaica — Jamaica and West Indies all-rounder Andre Russell has been appointed brand ambassador of popular breakfast cereal Foska Oats.

The dollar value of Russell’s arrangement with Foska Oats has not been revealed.

The Jamaican cricketer signed on during a ceremony at Chris Gayle’s Triple-Century Sports Bar in Kingston on Tuesday.

“This means a lot to me, it means I should keep working harder,” said Russell.

“You know whenever you get the first major sponsor, it is something that people can look at and know that you are doing well, and I now look at myself as a role model and will represent the Foska brand well.”

Russell represented the Jamaica Tallawahs which won the inaugural Caribbean Premier League T20 tournament last year, and also plays in the Indian Premier League (IPL)

Tallawahs captain Gayle, who was also present at the public signing, said the team will be hoping to defend its throne as CPL kings.

“It is definitely good to have Foska Oats back on track,” declared Gayle.

Senior brand manager of Foska Oats, Tamii Brown, said Russell was chosen as brand ambassador because of his potential.

 “…we want our brand on someone that Jamaicans love, and Andre Russell is the perfect candidate,” said Brown.