PEPSI CHALLENGES fans to challenge the stars
Within the coming months, football fans will be able to have an experience like none other, when Pepsi introduces to the island its interactive vending machine. The vending machine/game, which will challenge consumers to “Move Like the Pros” and play for a Pepsi, will only be a limited-edition attraction, but one that is sure to create a hub of willing and eager individuals at whatever location in Kingston it is installed.
Using innovative motion-sensor technology, fans are challenged by the 2014 Pepsi all-star football squad — Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi — to move like the pros and show off their sport style to be rewarded with a free Pepsi.
Notably, Pepsi will be challenging fans around the world to show off their football skills in the exciting and engaging gaming experience. With a limited-edition quantity of nearly 20 interactive vending machines appearing around the globe, Kingston, Jamaica, is one of the few cities to receive and experience the Pepsi interactive vending machine.
Throughout the interactive experience, fans are encouraged to keep the virtual football in the air for 30-seconds as they move through a series of skills challenges. Advanced players can earn bonus time and vie for “Hall of Fame” recognition at each location.
The limited-edition interactive vending machine is the latest piece of exciting and engaging content to be released from Pepsi as part of its 2014 football campaign, which kicked off in January with the unveiling of its largest-ever, international football squad. The year long campaign continues to bring fans unique experiences off the pitch that get them closer to the game they love.