YVAs leading lady Karen Clarke (second left) with the sponsors (from left) Jamaica Observeradvertising, marketing and communications manager Natalie Chin Watkins, Pepsi Cola marketing manager Michelle Watson and KFC marketing manager Tina Matalon
January 10, 2015
‘View’ To A Thrill
Set to stage its eighth music-centric and celebrity-filled event on Sunday, February 21, the Karen Clarke-created Youth View Awards (YVAs) hosted its launch and nomination announcement poolside at the Terra Nova All-Suite Hotel last Thursday night. With the hotel’s resident turntablists, Jay Vinyls and DJ Rio from the Regency Bar and Lounge, spinning a hot playlist of EDM tracks, the event welcomed a cavalcade of music and media personalities, and saw long-time sponsors KFC and Pepsi Cola offer their endorsements alongside the newest sponsor addition, LIME.
Sunday Social takes you to the YVAs launch.
(PHOTOS: KARL McLARTY)
(L) LIME events and sponsorship manager Stephen Miller (right)greeted our photog with newly minted LIME and YVAsambassador Jaheel Hyde&(R)YVAs-nominated musicproducer Rvssian (centre)arrived at the launch andnomination announcementwith hip-hop artiste Mohawk(left) and dancehall artiste andproducer Sniggy. (PHOTOS:KARL McLARTY)
(L) YVAs Hype Crew membersOrnella Thompson (left) andAbonique Coley were out forthe Terra Nova All-Suite Hotelhostedawards event launch&(R)The always fashionabledancehall star Ce’Cile styledby Alessandra Gold.
(L) Shady Squad dancersMatthew Richards and MarieKerida (centre) — nominatedas Best Dancers — said helloto Sunday Social alongsideTVJ’s Intense host AshleyMiller.&(R)YVAs-nominated as MaleFashion Icon, for HottestSummer Song for ‘Syvah’ andFavourite Dancer of the Year,dancehall star Ding Dong(right) with Drinking Rum andRed Bull deejay Future Fambo.
KFC Marketing manager Tina Matalon (left) — who has takenthe eight-year journey with the YVAs as a main sponsor — andher businessman husband Gary Matalon (second left) sharedcouple time with YVAs sponsors and Candy Craze proprietorsMelanie and Kent Levy.
Busting a move at the YVAs launchwere LIME dancers (from left) ChristinaNelson, Tamara Graham Kara Lee,Ashley Guthrie and Renieka Carr.
