For those wishing for a reduction in cost for this yearâs Appleton Special Dream Weekend – their wishes have just been granted.

Come tomorrow, May 2, the organisers of the event will be offering a 26 per cent off early bird special. This will see season tickets to the 10 events which will run over five days (August 5ö9) going for J$20,000.

Marketing Director for Dream Entertainment, organizers of the 5-day festival, Ron Burke indicated that the sale is their way of continuing to reward loyal patrons by delivering excellent value for money. He also went on to outline some of the new additions to the line-up: ãThis year as we do every year, we brainstorm new ideas, initiatives and events to satisfy our loyal patrons. This year we have introduced our Skyy Insomnia Beach event which will kick-off at 2am in the morning, Appleton Special World Vibes which will feature sound systems from across the world, and Appleton Special Celebrity Playground the Red and White themed event which will feature notable local and international celebrities. We want all our guests to come out and have a good time and we continue to encourage patrons to drink and act responsiblyä.

ãThis is a huge undertaking and one that we are eagerly looking forward to Rum Ruling Negril this summer!ä remarked an excited Tamika West, J. Wray and Nephewâs Marketing Manager for Dark Spirits. ãMany exclusive parties range from $6,000 ö $15,000 for just one event; but Appleton Special wanted to make this yearâs Appleton Special Dream Weekend more affordable, but with the same quality amenities, food, and top shelf alcohol as any $15000 event. So at $2,000 per party, patrons are really getting their moneyâs worth,ä she continued.

ÎDreamersâ can purchase their discounted season passesat select locations in the Corporate Area, Montego Bay, Negril,Mandeville and Ocho Rios.