ONE could hardly miss the brightly coloured Grab N Go sponsored Toyota Starlet of racer Matthew Gore as he made his circuit racing season debut at Dover Raceway, St Ann on May 25. However, this was just a small part of the brand’s recent push to increase its awareness to the Jamaican motorist as they have taken the unusual step of moving into cyberspace.

“I wanted to create a nicer shopping environment for people who might shop while getting a fill up,” Nohaud Azan, owner of the Grab N Go brand, told Auto.

To help connect with their clientele, the company has accessed the popular social media platforms Facebook, Instagram, and Twitter to provide a constant flow of communication on their services and products from their nine locations around the island, as well as updates on their motorsport involvement.

The Grab N Go gas station convenience store brand was developed in 2011 to provide the premium experience for fuel shoppers. The very first store, and the brand’s largest, was at the Mary Brown Texaco, St Andrew.

“We got good feedback and started to move it islandwide,” Azan explained.

The newest store has been at the Discovery Bay Total, adding food and bathroom amenities to the formula.

“It’s simple, Grab N Go is open 24/7 and offer everything to make your life a little bit easier,” he said.

— Rory Daley