Kingston, Jamaica — The Barbican Beach Bar will be transformed into Heineken HQ for today’s Champions League final. Consumers and football fans will be immersed in what the beer brand has dubbed ‘the Heineken Star Experience’.

According to Imru James, Heineken Brand Manager, UEFA is the biggest international sport sponsorship in the world and Heineken owns it.

“We want to take the fans’ enjoyment of the UEFA Champions League to a whole new level. The synergy between the premium beer brand and UEFA is undeniable. Heineken is the most valuable international beer brand and UEFA is the pinnacle of European football,” James said.

Heineken will bring the UEFA Champions League even closer to football fans, offering a new viewing experience and encouraging them to share these experiences with others.

“We want to inspire fans around the world to put everything they can into watching the game, make them get together with friends, enjoy some Heineken beer and experience the magic of a world-class club football competition,” he added.

Through this amazing football experience, the brand will continue to offer fans the opportunity to see the greatest football up close and personal.

“Our UCL activity will climax on Saturday with a final viewing event that we promise will be amazing and memorable,” James ended.