SINGER and media personality Denyque has signed on as brand ambassador for ATL Automotive Limited.

The premium car dealership — specialising in Honda, Audi and Volkswagen brands — has signed the media personality as the new marketing face of its Volkswagen model campaign dubbed ‘Endless Summer of Tiguan’.

“We’re very happy to have Denyque on board as our Volkswagen ambassador. She exhibits so much synergy with the VW brand: effervescence, spunk and major cool factor. We thought it was a match made in heaven,” said Matthew Cripps, ATL automotive’s group general manager.

As brand ambassador, Denyque will represent the ATL Automotive and Volkswagen brands in ad campaigns, events and other promotional initiatives. She will also zip about town in a brand new VW Tiguan, co-branded to promote her new EP Her Name is Denyque as well as her new partnership with ATL.

I’m super excited to join the ATL family and to represent VW! Volkswagen is such a great global brand and I’m truly honoured to be a part of the Jamaican ‘VDub’ movement! There are definitely big plans in the works and I can’t wait to share with my SuperGirl fans.”

As part of the campaign, Denyque will also utilise her social media channels, including Twitter and Instagram to galvanise fan support for her new ATL partnership.

A woman of many talents, projects for the spirited beauty have included fashion design, television and radio show hosting, as well as releasing new recording material.