Brian George, president and CEO of Supreme Ventures Ltd, said the company’s frequent tweaking of products is aimed at keeping consumer interest.

“As the lottery market matures, and player interest becomes more diverse, the need to add games or tweak existing games becomes more critical to maintain customer interest in our games. SVL will not take its market position for granted and become complacent,” he told the Jamaica Observer on Monday.

PayDay was introduced on January 25, an annuity game which promises $36 million dollars cumulatively over 20 years.

With the purchase of a ticket for $100, winners will have a chance to win an extra PayDay of $150,000 monthly for 20 years, if their five numbers match the winning numbers drawn by the lottery. To win, players must match all five numbers between one and 35, in any order.

Two other games introduced since January 2015 were Money Time and Top Draw.

George told the Business Observer that all three new games are already profitable. ‘Total net incremental top line sales revenue (before payment of prizes of approximately 60 per cent plus other direct expenses) for the additional games is approximately $2.5 billion.”

He noted, however, that sports betting, in which the company continues to make additional investments, is “in the initial investment and growth phase will be profitable in 2016”.

In October 2015, at a cost of more than US$1 million, SVL rolled out IFLEX, a new technology platform, for sports-betting operations, in conjunction with technology partner for sports betting – INTRALOT.

The gaming company, the dominant market player in the island, is recognised in the lottery industry worldwide as being “among the most aggressive at managing its portfolio of games”, George said.

“When one includes all of our lottery games (Cash Pot, Pick2, Pick3, Pick4, Lucky5, Dollaz, Lotto, Super Lotto, Money Time, Top Draw, Payday), plus Sports Betting and VLTs (video lottery terminals), Supreme Ventures is recognised as having the largest and most diverse portfolio in the industry.”

Including the recently launched Payday Game, he stated, “All new games are profitable. However, Money Time is the largest contributor to revenue growth. In addition to the new games we also made modifications to the Lotto Game in 2015.”

The Money Time draw occurs every five minutes, a roulette-style game which sees players selecting the correct number between one and 38.

For the nine-month period to September, 2015, SVL saw revenue growth of 7.48 per cent to $32.34 billion or a $2.25 billion increase, compared to $30.09 billion in total revenues for the corresponding period in 2014.

Net profit was $901 million for the nine-month period. Earnings per share were $34.17 compared to $23.38 for the corresponding period.

The statement prefacing the financial results, signed by Chairman Paul Hoo and Brian George noted that the lottery segment continued to be the strongest performer in the group’s operations.

“The results were significantly supported by the Cash Pot game liabilities which performed within the game design and the rolling Lotto Jackpot ($112M at 30 September 2015), Money Time and Top Draw game revenues.”

Started in 2001, Supreme Ventures Limited (SVL) is listed on the stock exchanges of Jamaica and Trinidad and Tobago. The company is the leading provider of lottery and gaming operations in the Caribbean and also provides remittance and cambio services.

The company has bid for the acquisition of Jamaica’s sole horse racing promoting company – Caymanas Track Limited (CTL).