A company, especially in the financial services business, can perhaps best be measured by the loyalty it enjoys from its clients who, after all, are the proverbial wind in the sails, the lifeblood of the business.

Although the Chin brothers had cultivated the support of their respective clients in the pre-Alliance era, when they each worked for other firms, it’s a different matter in getting those individuals to stick with them even after the return of some semblance of stability to the financial markets, when other options might appear considerable, if not worthwhile.

After two decades, Alliance finds itself in a very enviable position as far as customer loyalty, is concerned; over 95% of their original clients remain active with the firm and further sustain the business by referring their friends and associates.

What’s behind such a high level of devotion and “fandom”? A few notable clients offered their perspectives.

James Parnell

Formed just a few years after Alliance Investments, the arc of James and Donna Parnell’s Creative Building Finishes essentially parallels that of their advisors.

Both enterprises are in consolidation and growth mode, and Parnell says he couldn’t envisage it any other way. “One of my pressing needs is to obtain foreign currency (primarily US$) to pay my suppliers” says the tile boutique owner. “Dealing with Alliance, I have the confidence of knowing my transactions will be executed smoothly, and in a timely manner, and that makes doing business a whole lot easier.”

His personal friendship with the founders notwithstanding, Parnell finds doing business with Alliance a much more engaging and pleasant experience than the commercial banks.

Skill, creativity, integrity and relatability. The essence of success in any business, whether you’re covering walls or securing financial futures.