Savings to continue at Toyota Jamaica
Toyota Jamaica Limited says customers will continue to reap special discounted prices for the next three months in the wake of the recently concluded Automobile Dealers’ Association of Jamaica (ADA) AutoCircuit Show.
The ADA event ran from March 9 through 12.
“AutoCircuit was very, very good for us, with a lot of interested persons passing through on the various days,” Howard Foster, Toyota Jamaica Limited’s sales and marketing manager, told the
Jamaica Observer’s Auto magazine.
Toyota Jamaica Limited themed each day, offering both day and night activities, ranging from a pasta night, wine and cheese night to a technical workshop. The most popular thing was, however, the test drives available.
“We offered plenty of test drives,” he explained.
The RA4 continued to be their most popular model, but the traffic in and out of both their Spanish Town Road and Old Hope Road showrooms had unexpected benefits.
“Customers got exposed to models they normally wouldn’t see, like the FJ Cruiser,” he said.
Further spillover interest went to the Hilux pickup and the new face-lifted Corolla.
– Rory Daley