KINGSTON, Jamaica —  Scotiabank has announced that its annual Christmas in the Park celebration will not be held this year, as the bank shifts its focus toward supporting communities in western Jamaica affected by the passage of Hurricane Melissa.

The event, traditionally hosted at Emancipation Park, draws thousands of people each year for an evening of music, performances, and festive activities.

However, with many households still recovering from the storm’s impact, Scotiabank has reimagined its seasonal outreach to ensure that assistance reaches those who need it most.

“This year, our priority is standing with the families and communities who are working to rebuild after Hurricane Melissa,” said Head of Caribbean Corporate Affairs at Scotia Group, Yanique Forbes Patrick. “Christmas is a time of generosity and togetherness, and we believe the most meaningful way to celebrate the season is by bringing comfort and support to those most affected.”

Instead of hosting the large-scale event, Scotiabank will be directing its Christmas resources toward the distribution of food packages and festive items to households impacted by the hurricane, helping to bring warmth and hope during the Yuletide season.

Forbes Patrick added, “While we will miss gathering with families at Christmas in the Park, this shift allows us to live the true spirit of the season, showing care, compassion, and community.”

Scotiabank said it looks forward to resuming its traditional celebrations in the future and remains committed to uplifting Jamaicans during this special time of year. 

In addition to its activities for the Christmas season, Scotiabank has committed $165 million towards national relief and rebuilding efforts. The funds are being directed to trusted organisations actively providing aid to affected families, communities and Jamaica’s rebuilding efforts. Food For the Poor is among the first organisations to benefit from this fund to the tune of $18 million.