KINGSTON, Jamaica — The Yello Media Group, the region’s leading advertising solutions provider will be hosting a series of Digital Marketing Conferences (Yello Digiceon) across the Caribbean.

The series commences in Jamaica on Wednesday, April 18 at the Carib Cinema and will run from 8.30 am to 1:00 pm.

Yello Digicon is aimed at local businesses particularly those in the Small and Medium (SME) sector interested in the latest trends in digital marketing to improve the profitability of their businesses.

It will bring together global experts in digital marketing to share best practices and industry trends with local businesses.

The conference organiser, Yello Media Group, is the region’s expert in business development with a track record of tangible results which includes being the recipient of the Google Mobile and Display Champion award for three years in a row.

Recently Yello Media Group was named among the top five companies in the Caribbean and Latin America for search and display innovation.

Keynote speaker for the Digicon will be Daniel Ohara, Google Mexico digital marketing consultant, and Sherron Washington, CEO of the P3 Solution, a full service marketing and communications firm that specializes in providing simple strategy, design and social media marketing solutions for SMEs.

The event line-up also includes other international speakers recognised for their expertise in digital marketing including Yelp manager of local business outreach John Caroll, and digital and social media marketing expert Alicia Whalen.

“There has been an increased appetite for Digital Marketing content and expertise within the Caribbean. Through our experience we recognize that Digital marketing solutions provides major growth opportunities for local businesses of all size and Industry. This year our focus is bringing global best practices to local companies as a means of helping them elevate their marketing effectiveness,” said Yello Media Group Director of Marketing Manager Tshani Jaja.

“This year we’ve expanded the topics of interest to include in addition to Google other international experts. We aim to provide a more comprehensive approach to our annual conference, designed to discuss a wide range of Digital advertising solutions, to reach a wide range of Industries. For the first time year we’ll also have an expert in Travel Marketing to provide insights and best practices for the Tourism Sector as part of our continued thrust to help businesses within the Hospitality Industry,” she added.

Attendees can expect presentations on the “Gold Standards” in social media marketing, best practices in website development, online video content, online reviews, search engine marketing and content creation and search engine marketing to name a few.

The 2nd and third leg of the Conference will be held in Cayman and Barbados. Individuals can register at digicon.ymgclicks.com/nc/jamaica Balford Henry