PROVEN Wealth Limited and local fitness brand 876 Crossfit have formed an alliance for the purchase of equipment to bolster training in the hopes of someday competing in the world CrossFit Games, while also delivering a viable option for the wellness community to build power and strength and keep fit.

At a recent signing at the CrossFit training facility on Barbican Road, president and CEO of PROVEN Wealth Limited and PROVEN Fund Managers Limited Johann Heaven noted the significance, stating PROVEN’s belief in wellness as part of the overall preservation of wealth.

“PROVEN prides itself on performance and success. We also believe that to achieve overall wealth, your wellness is a priority and should be managed and maintained with intensity. The CrossFit community’s consistency and focus in this regard align with our core value and is to be supported,” Heaven is quoted as saying in a release.

The fastest-growing exercise globally, consisting of over 14,500 boxes (common name for the training centres) in more than 120 countries, Jamaica has one of two CrossFit boxes, the release said. Since 2016, members have competed in varying fitness competitions for increased exposure to others within the competitive field. Several are part of the defending team for the local Guardsman Games.

“In little over a year, 876 CrossFit has participated in local and regional fitness competitions, showcasing the strength and power of individuals as they benefit from this training regime. In that time we have also doubled floor space to meet the increased demand,” said Jair Lyons, 876 CrossFit managing director and head coach.

The future value of this partnership will also see loyalty options for PROVEN’s stakeholders to assist in their fitness journey. As the training focuses on constantly varied functional fitness, anyone at any age can become fit, the release continued.

The equipment being procured is aimed at improving opportunities for competition and will increase the operational efficiency of the facility, increasing the team’s ability to qualify for the CrossFit games.