Janique Jude, marketing manager at Lee’s Fifth Avenue Ltd, is eager to spread heapings of summer love with her fresh, exciting, on-trend fashion-for-every-occasion collection. She’s also sharing fashion notes on must-haves like polka dots, linen, smock details, bold geometrics, tropical prints, stripes, ’80s big sleeves and cord-sets and denim, bold colour palettes with mustard yellow, burnt orange and neon playing dominant roles.

As tempting as it is to purchase everything in stock, Jude suggests that All Woman Fashion (AWF) readers opt for outfits that are both flattering and comfortable.

A great way to repeat ensembles is by focusing on separates. “Tubes, cropped tops, tie-front tops with palazzos in bold prints or solid monochrome styles” make for great purchases, she shares. “Plus,” she continues, “always shop for timeless pieces that will take you through the seasons.”

With Sumfest on this weekend followed by those long holiday weekends, Lee’s has stocked up on embroidery prints, tassels, straw bags, hats, a new and exciting line of swimsuits, kaftans and cover-ups. AWF loves the fact that the customer has a voice in the ‘value-minded’ price points. “Our customers are the reason we have remained successful and in business,” explains Jude.”We listen, observe their buying patterns and ensure we bring them the right styles at the right time. For us retail is detail.” It’s no idle boast, and with the Oriente Issa customised shop windows, do what we do: drool outside and shop inside!