KINGSTON, Jamaica — Worthy Park Estate Limited has launched Powered by Rum-Bar, a community relief initiative aimed at helping restore livelihoods and connectivity in some of the island’s most affected areas following Hurricane Melissa.

The initiative will donate 100 generators to 100 community bars across parishes hardest hit by the storm.

Distribution officially began on Wednesday, December 17, 2025, with the project team donating generators to several community bars across western parishes already impacted by prolonged power outages.

The initiative will continue in the coming weeks, reaching additional locations as part of a phased regional rollout.

Powered by Rum-Bar is designed to help these establishments regain electricity, reopen safely and continue supporting the communities that depend on them.

“Community bars are deeply woven into the fabric of Jamaican life, and for Worthy Park Estate Limited and its rum brands, it is of great importance that we help communities stand strong,” said Tamika West, marketing manager. “Powered by Rum-Bar is about restoring power, supporting small business owners and helping communities get back on their feet.”

The initiative forms part of Rum-Bar and Worthy Park Estate’s broader commitment to community resilience, national recovery and responsible corporate citizenship.

Distribution will be prioritised in areas across St Elizabeth, Westmoreland, St James, Trelawny, and Hanover, where extended power outages have significantly affected economic activity and daily life.