It’s official! Usain Bolt’s Tracks & Records (UBT&R) London is now open for business in the UK. The fourth restaurant under the Tracks & Records chain, and the first on international soil, hosted a series of soft-opening activities the week of October 8 that will continue until the grand opening on November 14 which will see Usain Bolt in attendance.

The first week of soft openings included family, friends, sponsors, vendors, suppliers and well-wishers. British High Commissioner to Jamaica and The Bahamas Asif Ahmad, Premier League players, UK celebrity barber Sheldon HD Cuts, and comedian White Yardie were amongst those spotted.

“This is the first time in history that a Jamaican concept has expanded internationally through a franchise model and the response has been absolutely overwhelming. We had patrons taking two-hour train rides, and some even dressed in Jamaican gear, just to get a taste of real Jamaican vibes at Tracks & Records London. We will continue to use this soft-opening period to ensure that the service, quality and vibes are just right, as we gear up for the grand opening in November.” — Gary Matalon, CEO, FRANJAM Ltd.

About Tracks & Records London

Offering an authentic slice of Jamaica in the heart of the capital, Tracks & Records is located a few minutes walk from Liverpool Street Station at 94 Middlesex Street, E1 7EZ. The unique space features a mix of bold flavours with Usain Bolt’s sports memorabilia and a soundtrack of reggae and dub courtesy of live DJ sets from some of the leading names from the UK circuit.

Designed to give guests a real taste of Jamaica, diners can enjoy Bolt’s favourite dishes such as jerk chicken and pork and fried fish and bammy – all packed full of authentic seasonings and spices.

The rum bar which features a carefully curated extensive collection of over 150 global rums, of which 100 are Jamaican. The menu also offers a range of signature cocktails including traditional favourites and a new range, all exclusively created for London.

Split across two floors, downstairs boasts a stylish bar, dance floor and club where reggae music and live DJs play, alongside a Jamaican-inspired chillout area to immerse guests in the island’s vibes.

Throughout the space guests will feel fully immersed in the sprint sensation’s world as, alongside the trademark Tracks & Records dishes and drinks, the unique interiors have been created with his style in mind – including a slick bar, modern wall art and vinyls, as well as exclusive Bolt memorabilia throughout.