Telecoms giant Flow yesterday announced an overhaul of its customer mobile plans to provide unlimited calling on any network and increased connectivity.

Flow Jamaica Country Manager Stephen Price made the announcement at an employee event, saying that the company had engaged a specialist research firm to conduct a comprehensive study including extensive interviews and living with the participants to better understand what Jamaicans expect from their telecommunications provider.

“Jamaican consumers want to call anyone on any local network, they want unlimited social media and text messaging, they want simple plans with no surprises and that’s exactly what we are delivering to them. It’s all done… and all at a great price with fantastic savings,” a company release quoted Price.

“More than ever, Jamaicans are on the move. We are pressing for advancement and improvements in almost every aspect of life. Jamaicans are on the hustle, and at Flow we have committed to becoming greater enablers of this progress by making significant changes to our business that deliver an over-arching new brand promise,” he said.

Describing the initiative as “groundbreaking”, Flow said the strategy is underpinned with simplicity and transparency, and as such truly places customer needs at the centre of its operations.

“This strategy is aimed at turning the hearts of Jamaicans blue while they hustle on. Going forward, we will only have two plans for prepaid — a big plan and a bigger plan — and two simple and affordable post-paid plans. These new Flow plans remove network restrictions and now reflect the uncomplicated value that our customers have been seeking for some time. With Flow, you no longer have to worry about running out of credit and data,” Price said.

The company pointed out that it has also made it easy to purchase additional data for both pre-paid and post-paid plans on Jamaica’s fastest LTE network.

“This means that what we promise is what you get — no surprises, complex features, or strings attached,” Price added.

He also shared that the company is removing the need for burdensome contracts to access post-paid mobile services. Those customers will now choose from revamped package options inclusive of always being connected for voice, data and texts to any local network, unlimited social media as well as data allocations and free incoming calls while roaming to specific destinations.

According to Price, this will improve the attractiveness of the post-paid model through greater freedom and “by eliminating bill shock” where customers exceed their data allocation and rack up high bills.

The telecommunications firm, which has operated in Jamaica for over 140 years, said it will also be furthering its commitment to growth and development across the nation through a substantial expansion of its corporate social responsibility programme that will deepen its impact on the lives of thousands of Jamaican families and individuals through entrepreneurship and other income-generating programmes.